Lead Generation Engine

Transforming Your Website into a Lead Generation Engine

Tom Shapiro –

WordPress makes it easy to create and manage a website. However, if you’re looking to generate a mountain of business leads from your site, there are a number of steps that you need to take.

This session will teach you how to transform your WordPress website and blog from merely a collection of pages and posts, into a business engine that attracts, engages and converts the right audience at the right time. We’ll explore strategies based on neuroscience, psychology and behavioral science. We’ll assess messaging and CTA strategies. And we’ll review tools and plugins to enable you to put the concepts into action.


Tom Shapiro is CEO of Stratabeat (https://stratabeat.com/), a B2B branding, web design and digital marketing agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including AT&T, Intel, Hewlett-Packard, Experian and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes and MarketingProfs. Shapiro’s book “Rethink Your Marketing” is available on Amazon at http://stratabe.at/rethink.


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