News

Automate Your Marketing Content

How to Feed Your Marketing Automation Tool — Content Marketing for the New Owner

Rob MacDonald – So you bought into Hubspot (or similar marketing automation tool). Now what? Learn to feed your Hubspot implementation with the type, frequency and format of content it needs to stay healthy and serve you properly. Follow simple, step-by-step instructions on using the Content Marketing Model to guide your creation of effective content […]

Debugging 101

Amanda Giles – WordPress has some great debugging tools built-in and you should be using them if you are maintaining sites or building custom themes or plugins. We’ll review the basics of how to use these tools to isolate issues and get your website up and running again. Bio Amanda Giles has been hooked on […]

Lead Generation Engine

Transforming Your Website into a Lead Generation Engine

Tom Shapiro – WordPress makes it easy to create and manage a website. However, if you’re looking to generate a mountain of business leads from your site, there are a number of steps that you need to take. This session will teach you how to transform your WordPress website and blog from merely a collection […]

Implementing and Understanding Google Search Console for WordPress

Ed Perry – Google Search Console can be a very powerful tool, alerting you to a number of issues that can occur with your website. We’ll discuss how to implement search console and verify your site, as well as how to connect GSC to Google Analytics and other Google Marketing Platform products for data sharing […]

Implementing Google Analytics

Implementing and Understanding Google Analytics for WordPress

Ed Perry – In this talk, we will take a look at a quick overview of the Google Marketing platform and then look specifically at the Google Analytics tool and how it can be used to help understand how users interact with your WordPress sites. We’re do a quick into to implementing Google Analytics using […]

Client Conversations

Client Conversations That Create Successful Projects

Nancy O’Keefe – Have you ever had a sales conversation, needs discover session or a project management meeting go off the rails? The quality of your conversations is the most important factor in building the working relationships you need to be successful. In this talk, learn the 3 types of conversations and the brain science […]

Caching Checks

Jonathan Desrosiers – Performance is something at the forefront of every site owner’s mind. A slow site will always scare off impatient users and customers. But how can you make your site faster without adding hardware? The answer: caching. Let’s roll up our sleeves and dig into the different types of caching and how they […]

Helpful Tools for Your WordPress Website

Ken Gagne – WordPress makes hosting a website easy—but there’s a lot more to website management than the CMS! From finding a domain name to troubleshooting a slow page to creating attractive social media posts, these 25 free, online tools will complete your toolkit, equipping you to solve any problem in and around your site […]

High-Performance Database Queries in WordPress

Matthew Boynes – What makes a database query fast or slow? Are WP_Query’s taxonomy queries fast? What about meta queries? In this talk, we’ll dig into the WordPress database schema, talk about what factors influence query performance, and learn how to sniff out potential performance problems before they ever give you a headache. Next, we’ll […]