Tom Shapiro –
Many WordPress designers, developers, and site owners rely on Google Analytics for insights into their site visitors. The problem is that GA provides you with only half of the story, such as traffic source, number of visitors, page views, etc. To uncover deeper insights, turn to behavioral analytics. Specifically, what are your site visitors actually doing while on your site? Where is their attention on the page? How far are they scrolling? Behavioral analysis is an insights engine, enabling you to transform your site performance. In this session, learn how to use behavioral analytics and analysis effectively to determine site adjustments that will lead to higher engagement and increased return on investment (ROI).
Tom Shapiro is CEO of Stratabeat, Inc. (https://stratabeat.com/), a B2B branding, web design, and digital marketing agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including AT&T, Intel, Hewlett-Packard, Experian, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, among others. Shapiro’s book, “Rethink Your Marketing,” was published in 2017 (http://stratabe.at/rethink).