Another amazing talk was held yesterday at the Microsoft NERD build in Cambridge, MA. Our last speaker of the year was Matt Sullivan. He runs a web agency called Torro Media just outside of Boston.
Featured Speaker: Matt Sullivan
Matt covered a plethora of unique and interesting SEO tools that helps analyze your website traffic, but also gives you some powerful tips on how to increase your ranking as well. From integrated WordPress plugins to external applications that can dial in on the issues that your site might be suffering from, when it comes to keyword optimization.
We’ve listed a quick link to his presentation deck. Below is just a few notable pieces of software that Matt presented last night.
Alt Text AI – Bulk image alt text paired with LLM as an option
Rank Math – Content AI write SEO title and page description. Rank Math can import the SEO content from other SEO plugins if you choose to change service
Link Whisper – Link with Google Search Console is a plus. Allows bulk relinking
Chrome Extension Details – Chrome extension SEO and website analyzing tool
WooRank – SEO and lead tracking
Semrush SEO plugin (similar to Yoast)
Pastel – project collaboration and annotation tool
Endless Customers – A book on marketing strategies
Search Light – Revenue tracking tool
Local Dominator – Local SEO business traffic tracker
“People have success with a minimal site map. You can get better SEO traction if you don’t make Google Crawl everything.” – Matt Sullivan
Help Desk
We finished off the rest of the night with a help desk session. Asked the audience what their issues are and that they can bring it to the table so that we can all discuss and figure out a solution.
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