Presented by Alan Bergstein
(An update of his session presented at WordCamp Boston 2011):
http://2011.boston.wordcamp.org/2011/07/08/…
It happens all the time. You’ve got a site that was brilliant four years ago, and the site developer has retired to a beachfront Internet cafe in the Cayman Islands, and you forgot or just never really knew how to use Dreamweaver. So how do you take that dusty old site and do more than just port it over to a WP platform. Give it new life with the fresh look, content updates and flexibility of a scalable platform that you can enjoy for years to come. This presentation, among other things, will look at:
- Why WordPress is a great choice for a comprehensive website platform;
- Reviewing your current assets (content, images, graphics, downloads, code);
- Prioritizing what you need to move, what can get archived, what may stay in place;
- SEO considerations: Assessing your current links, comments and Google ranking;
- Back-end versus Front-end considerations;
- Annotating change – keeping good notes – of every step;
- BACKUP BACKUP BACKUP BACKUP BACKUP and did I say, BACKUP;
- Timeline and cost considerations;
- What’s easy; What’s moderately difficult; What’s going to give you heartburn.
- Number Ten is perhaps the most important of the Must-Dos. But I’ll save that for those of you who attend this session.
Alan Bergstein has been involved with countless website development and migration efforts, most recently doing so as a consultant to Internet publishers and marketers large and small. And prior to that as a senior media executive with more than 25 years of successful experience and significant accomplishments at several of the publishing industry’s foremost companies, including IDG, CMP, Crain Communications and Reed Elsevier/Cahners. More about Alan…
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