Growing WP by Reducing Complexity and Fragmentation

Gabriel Mays – We’ll discuss 1) the nature of WordPress growth, 2) how reducing complexity & fragmentation are keys to accelerating growth and 3) walk through examples of this with Gutenberg. What’s in it for you? Develop a better understanding of WordPress growth and the direction WordPress is going so you can: – Users: Make […]

Automate Your Marketing Content

How to Feed Your Marketing Automation Tool — Content Marketing for the New Owner

Rob MacDonald – So you bought into Hubspot (or similar marketing automation tool). Now what? Learn to feed your Hubspot implementation with the type, frequency and format of content it needs to stay healthy and serve you properly. Follow simple, step-by-step instructions on using the Content Marketing Model to guide your creation of effective content […]

Debugging 101

Amanda Giles – WordPress has some great debugging tools built-in and you should be using them if you are maintaining sites or building custom themes or plugins. We’ll review the basics of how to use these tools to isolate issues and get your website up and running again. Bio Amanda Giles has been hooked on […]

Lead Generation Engine

Transforming Your Website into a Lead Generation Engine

Tom Shapiro – WordPress makes it easy to create and manage a website. However, if you’re looking to generate a mountain of business leads from your site, there are a number of steps that you need to take. This session will teach you how to transform your WordPress website and blog from merely a collection […]

Implementing Google Analytics

Implementing and Understanding Google Analytics for WordPress

Ed Perry – In this talk, we will take a look at a quick overview of the Google Marketing platform and then look specifically at the Google Analytics tool and how it can be used to help understand how users interact with your WordPress sites. We’re do a quick into to implementing Google Analytics using […]

Client Conversations

Client Conversations That Create Successful Projects

Nancy O’Keefe – Have you ever had a sales conversation, needs discover session or a project management meeting go off the rails? The quality of your conversations is the most important factor in building the working relationships you need to be successful. In this talk, learn the 3 types of conversations and the brain science […]

Securing Your Website with SSL

Amanda Giles – Web Security is an increasingly hot topic. Google has long said they will give preferences to sites with SSL certificates and soon in Chrome they will mark all sites without SSL certificates as “Insecure”. We’ll go over the steps to secure your website using a free SSL certificate from Let’s Encrypt ( […]


Jonathan Desrosiers [standing in for John Eckman] Hopefully by June 25th the avalanche of privacy policy update emails will have slowed, and the initial panic over the May 25th GDPR deadline will have subsided, or at least returned to the quiet desperation of most legal compliance issues. If you’re like most people, though, you’ll still […]