Ed Perry –
Google Search Console can be a very powerful tool, alerting you to a number of issues that can occur with your website. We’ll discuss how to implement search console and verify your site, as well as how to connect GSC to Google Analytics and other Google Marketing Platform products for data sharing and data enrichment. We will also look at the dashboards and reports available in GSC, how to understand the data, and how to address any issues that are identified.
President, The Beacon Agency
Ed is the President and Founder of the Beacon Agency, a marketing agency based in Houston that provides marketing, advertising, and technology products and services to small businesses across the country. Beacon specializes in helping local small businesses and e-commerce stores attract and convert more leads. We’re focused on relationship building with our clients and providing a data-first approach to decision making and our recommendations.
Outside of Beacon, Ed provides business and nonprofit consulting in the areas of business process, sales, marketing, and technology. He is an active outdoorsman and can often be found fishing, kayaking, and camping. He is a digital nomad, and travels around the US by RV in search of beautiful sights, speaking engagements, WordCamps, and outdoor adventures. Ed is a philanthropist and serves on the board of several nonprofits and associations. He is a proud and active alumnus of the University of Miami and the Sigma Chi Fraternity.