December 19, 2016
Microsoft NERD Center
1 Memorial Dr. Cambridge, MA
• 6:30: Networking & Pizza
• 7:00: Presentations
Presentation 1: Mission-based WordPress
Michael McWilliams –
An overview on WordPress as a tool for nonprofits — with a special focus on using the platform to build-out organizational capacity for a robust, vibrant online presence. Will briefly cover some of the more exciting new tools that enable nonprofit staff to develop and manage functional websites for their organizations…and when it might be a good idea to seek out specialized help.
Areas to be covered include:
* Landing page strategies
* Using the web to provide a a compelling overview of the organization and its work.
* Tools for integrating online fundraising into WordPress sites.
* Ideas for presenting outcomes, metrics, and financial information online.
* Different approaches to WordPress blogging for nonprofits.
* The critical requirements: online newsrooms and contact information.
* WordPress as an excellent “story” platform …and approaches to presenting factual context in meaningful, engaging ways.
* Nonprofit WordPress ideas for general-purpose sites.
That’s a lot for a 45 minute session…so the emphasis will be on two things:
1) References and recommendations for getting more information.
2) Low cost, high functionality.
Veteran public affairs strategist, executive, and communicator with experience across diverse fields. Now working as an Encore Fellow focused on building organizational capacity in key facets of nonprofit fundraising, communication, and advocacy. Also serve as public affairs agent and writer for mission-based organizations.
Repatriated to the US from Stockholm, Sweden in 2010 upon finishing work with an international NGO focused on the growing global water crisis. Had earlier worked in the American public policy and nonprofit arenas after a lengthy career in the corporate worlds of finance, industrial automation, software, data management,and internet technologies. Entrepreneur with “boutique” strategic communications agency working with startups and growth-oriented tech firms to explain vision, products and services to VCs and tech-media. Rode the dot-com bubble up and down before bailing out of the corporate arena for more rewarding challenges of public policy, nonprofit, and NGO sectors.
Something of a geek. Served as group director for Emerging Technologies SIG with the (legendary) Boston Computer Society.
WordPress is the platform of choice for the work that I now do.
Presentation 2: HTTPS Migration: You Can Do It and This Is Why
Amy Kvistad –
HTTPS secure websites will be more important than ever in 2017. WordPress announced a push towards SSL for all websites. Google favors HTTPS sites in search and browsers will be labeling non-secure sites. Fortunately, it is free and easier than ever to secure your website.This talk will highlight the benefits of HTTPS and walk through the steps to migrate your website. Starting with getting a free SSL certificate to testing for insecure content and all the steps in-between. The goal is to have a secure green padlock in the address bar.
Amy is a web designer and developer working as a sole-proprietor. She got her start with WordPress at the first WordCamp Boston in 2009. With a background in graphic design, Amy brings her design chops to website development. She focuses on clean, user friendly design and performance optimization.