Tom Shapiro —
Out of every ten visitors to your blog, eight will read the headline yet only two will read the actual post itself. Learn to turn these numbers around through the crafting of can’t-miss headlines that drive clicks. Uncover ways to communicate more effectively through your headlines to the subconscious mind of your blog visitors. In this session, we’ll explore the headline strategies that are proven to attract attention, produce organic search rankings and generate social shares (while positioning your posts on the positive side of Facebook’s click-bait crackdown). In parallel, we’ll also review the types of headlines to avoid at all costs.
Tom Shapiro is Founder and CEO of Stratabeat, a marketing, branding and design agency. Services include WordPress website design & development, marketing strategy, branding, SEO, paid search, content, conversion optimization, PR and display advertising. Through the years, Tom has developed digital strategies for various market leaders, such as Intel, Hewlett-Packard, AT&T, Kraft Foods and P&G. Tom’s insights on websites, UX and marketing have been published in CMO.com, CNN.com, iMedia Connection, MarketingProfs, MediaPost, Search Marketing Standard, Website Magazine and others.